Everywhere, organizations struggle with tensions driven by the need to optimize current performance—to make money now—while building capacity for the future—to invest in potential. There is an inherent tension between these two. Highly streamlined and cost-optimized production processes, for example, are hard to adapt to new products. Building future potential requires investments in creativity, innovation, and working in new paradigms. Optimizing current performance often depends on standards, processes, and conformity. The most successful organizations create the appropriate balance. OrgVitality consults with organizations to evaluate innovation – how to define it, what kind is needed, where it comes from, and how to encourage it along. Custom workshops lay the foundation for answering these questions, and begin to structure the innovation strategy, which can involve ambidexterity in the leadership team, protecting innovation explorations from too much pressure from day-to-day operations, and evaluations of individual competencies and support to invent the future. More than just setting a conceptual framework, we review specific techniques, such as hack days, innovation contests, specific managerial and leadership guidance, and organizational structure evaluations.