Metrics and data are often easy to assemble. The biggest challenge is developing the short list of indicators that are accessible, intuitive, and most importantly, related to an organization’s business strategy. We are leaders in linkage research, the statistical demonstration of how employee information (opinions, length of service, performance ratings, 360 feedback, etc.), customer information (loyalty, service evaluations, purchasing volume, up-sell rates, etc.), and other data are related to organizational performance. We help you develop the evidence-based decision making discipline that maximizes impact. We can create the metrics (e.g., via surveys), conduct the research (e.g., linkage research), or simply provide the strategic evaluation of how to improve the reporting, interpretation, and deployment of your critical metrics.